Oslo, Norway – January 2025 marks a transformative chapter for SuperOffice as the company unveils a redesigned user interface (UI) alongside instrumental artificial intelligence (AI) capabilities. These advancements not only enhance usability and efficiency but also signify SuperOffice’s commitment to focusing on customer relationship management (CRM) through a sharpened customer-centric lens, blending decades of expertise with cutting-edge technology.
More Than an Update: A Vision for the Future
The introduction of these new features is just the beginning of SuperOffice’s broader vision. This is the first step in a series of improvements that will shape the future of SuperOffice’s customer-centric vision.
“This launch represents a pivotal moment for us as a company. We are on a strategic growth journey - investing in our products, enhancing our technology, and reinforcing our role as a relationship expert in today’s digital era,” says Lars Engbork, CEO of SuperOffice.
“Our mission is to empower businesses by combining human expertise with the latest innovations, ensuring they can deliver exceptional customer experiences.”
A New Look and Smarter CRM with AI
The redesigned UI introduces a sleek, intuitive experience that simplifies how users interact with SuperOffice’s platform. Combined with the rollout of advanced AI-driven tools, businesses will gain deeper insights, improve workflow efficiency and foster stronger customer relationships. The platform will provide valuable insights for better managing processes, for example in sales, helping businesses identify opportunities, track progress, and close deals more efficiently.
Thomas Rødseth, Chief Product & Technology Officer, says,
“With this updated experience, we are delivering what our customers have asked for—a modern, intuitive interface coupled with AI tools that truly make a difference in their daily work. AI features such as SuperOffice Copilot are designed to increase productivity, automate routine tasks and save time. All in all, this improved usability ensures that our users focus on what matters most: building lasting relations with their customers”.
Source: New SuperOffice UI
Phased Rollout for an Effective Transition
SuperOffice is ensuring a smooth transition for its diverse user base. New customers will be the first to experience the revamped UI upon joining, starting in January. For existing customers, the rollout will happen in carefully planned waves. Each customer will receive detailed information beforehand to help them adapt and maximize the benefits of the new system.
What’s Next?
The January launch is the first of many steps in a strategic plan aimed at redefining the CRM landscape. SuperOffice is committed to continuous innovation, with more features and updates to follow throughout 2025. These will further position the company as a leader in delivering relationship-driven, technology-enhanced CRM solutions.
About SuperOffice
SuperOffice is one of Europe’s leading Customer Relationship Management (CRM) providers for small and medium-sized businesses. The SaaS company helps businesses build stronger relationships, drive sustainable growth and achieve greater productivity by offering scalable and modular solutions to manage all contact points in sales, marketing and customer service. Founded in Norway in 1990, SuperOffice has grown to serve thousands of businesses in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland. SuperOffice consists of a dedicated team of 260 employees throughout Europe and international partners in the UK and North America. For more information, visit www.superoffice.com .
For more information, please contact:
Tish Gilbert
Global Head of Communications & Branding
SuperOffice AS - HQ
Wergelandsveien 27, 0167 Oslo, Norway
tish.gilbert@superoffice.com
+47 920 64 064
