Oslo, Norway – Amid a market shift, European businesses are starting to look at European alternatives to U.S. software providers. The sentiment is becoming clearer: European companies are seeking CRM solutions that better align with data protection regulations, regional business needs and local values.
As one of northern Europe’s leading CRM providers, SuperOffice continues to evolve and deliver significant growth—strengthening its role as a trusted CRM partner while adapting to meet new market expectations.
Built in Europe, for European Business
The shift away from U.S.-based providers is no longer anecdotal—it’s building momentum. In March, over 100 organizations signed an open letter to EU officials, urging Europe to become “more technologically independent” and warning that the current reliance on foreign software creates “security and reliability risks.” And since mid-January, traffic to the European Alternatives website has surged more than 1,200%, signaling a sharp rise in interest among businesses actively seeking regional solutions.
SuperOffice's positioning as a European-built, GDPR-compliant, customer-first platform has never been more relevant. With increasing concerns over data sovereignty and the limitations of U.S.-centric tools, the demand for regional alternatives is accelerating.
A Transformation in Motion
Within the past year, SuperOffice has been undergoing its own transformation, making strategic investments to accelerate innovation, enhance customer value and redefine the CRM experience. This isn’t just about capitalizing on a market trend—it’s about reshaping the industry.
Under Engbork’s leadership, SuperOffice has assembled a future-proof leadership team, blending 35 years of company expertise with new talent from across the European B2B SaaS industry. This team is well-equipped to support this shift with a distinct capability to drive bold, future-focused change.
More about SuperOffice’s executive leadership here: www.superoffice.com/company/meet-the-management-team
"We’re not here to maintain the status quo—we’re here to raise the bar. Our transformation is about sharpening our focus, executing faster and delivering measurable outcomes for our customers. It’s not just a new strategy—it’s a new way of working," said Lars Engbork, CEO of SuperOffice.
This transformation aligns perfectly with the increasing demand for European-built software solutions. Especially SMBs are looking for providers that understand their needs, prioritize compliance and offer a customer-centric approach to CRM. SuperOffice is answering that call with bold investments and a clear vision for the future.
AI at the Core of Innovation
One of the cornerstones of SuperOffice’s transformation is its focus on AI. It’s dedicated AI team is focused on embedding intelligence directly into the platform. From automating repetitive tasks to surfacing real-time insights, SuperOffice is using AI to enhance productivity, reduce complexity and drive meaningful customer relationships—without losing the human touch.
“SuperOffice is investing heavily in AI—not as a buzzword, but as a fundamental shift in how CRM can empower businesses. AI is not the future—it's the now. We're investing in AI not to impress, but to simplify. Our goal is to help users work smarter and stay ahead of their customers’ needs," says Engbork.
Redefining CRM with the Relationship Loop™
At the heart of SuperOffice’s product strategy is the Relationship Loop™—a customer-centric framework that reflects the full lifecycle of modern B2B relationships and how customer relationships should be nurtured over time. Unlike traditional CRM models that focus solely on the sales cycle, SuperOffice is committed to helping businesses succeed at every stage of their customer journey.
“Customer relationships don’t start and end with a sale—they’re built over time. The Relationship Loop™ reflects how we think CRM should work: dynamic, data-driven and focused on long-term value creation. Our product strategy is built around helping customers win at every stage of the journey,” says Engbork.
What’s Next for SuperOffice
With more businesses looking for alternatives to U.S.-based software providers, SuperOffice’s transformation couldn’t have come at a better time. With a revitalized leadership team, over three decades of market experience and a clear focus on AI, customer-centricity and innovation, SuperOffice is poised to lead the next era of CRM in Europe. With 40 % of European companies not having a CRM system, according to Eurostat, there is massive growth potential. SuperOffice intends to not just grow—but also redefine what European businesses should expect from the CRM industry.
About SuperOffice
SuperOffice is a leading provider of customer relationship management (CRM) software for small and medium-sized businesses in Northern Europe. The software company offers its customers scalable and modular solutions to handle all touchpoints in sales, marketing and customer service. SuperOffice was founded in Norway in 1990. Today, the company has almost 300 people located in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland. SuperOffice has international partners in the UK, Ireland and North America. For more information, visit www.superoffice.com.
Media Contact:
Tish Gilbert
Head of Communications and Brand
SuperOffice AS-HQ
Wergelandsveien 27, 0167 Oslo, Norway
+47 920 64 064
tish.gilbert@superoffice.com
www.superoffice.com
